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Why Numbers Rarely Matter in Measurement (And What Does)
The top 3 contextual questions to be asking: Compared to last week/last year, how are we doing? Compared to other channels, how are we doing? Compared…
Feb 9
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Ryan Levander
January 2025
What Businesses Should Do Before Even Thinking About Using BigQuery
If you use Google Analytics, chances are you've heard of BigQuery by now.
Jan 4
•
Ryan Levander
December 2024
GA4 Hot Take: Your first goal should be to setup more goals.
One of the most toxic ways marketers think about analytics is to only think about goals at the end of a customer journey.
Dec 12, 2024
•
Ryan Levander
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