The top 3 contextual questions to be asking: Compared to last week/last year, how are we doing? Compared to other channels, how are we doing? Compared to what we thought it was going to be (gold standard)
Why Numbers Rarely Matter in Measurement (And…
The top 3 contextual questions to be asking: Compared to last week/last year, how are we doing? Compared to other channels, how are we doing? Compared to what we thought it was going to be (gold standard)